
Gruen
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The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising. In 2015 it is re-named as Gruen.
Next episode: S18E09 — Episode 9 · June 24, 2026 countdown
Cast
Episodes by season
Season01
- S01E01BeerMay 28, 2008—
- S01E02UndiesJune 4, 2008—
- S01E03BanksJune 11, 2008—
- S01E04ChocolateJune 18, 2008—
- S01E054WDJune 25, 2008—
- S01E06Feminine HygieneJuly 2, 2008—
- S01E07Road SafetyJuly 9, 2008—
- S01E08TelcosJuly 16, 2008—
- S01E09SkincareJuly 23, 2008—
- S01E10CannesJuly 30, 2008—
Season02
Season03
- S03E01Cleaning ProductsJune 16, 2010—
- S03E02The World CupJune 23, 2010—
- S03E03MasterChefJune 30, 2010—
- S03E04DeodorantJuly 7, 2010—
- S03E053D TelevisionJuly 14, 2010—
- S03E06Non-drinkingJuly 21, 2010—
- S03E07Creamy Creamy MilkAugust 25, 2010—
- S03E08RazorsSeptember 1, 2010—
- S03E09ReligionSeptember 8, 2010—
- S03E10InsuranceSeptember 15, 2010—
- S03E11InfomercialsSeptember 22, 2010—
- S03E12AirlinesSeptember 29, 2010—
Season04
- S04E01SupermarketsAugust 3, 2011—
- S04E02Banks (Part II)August 10, 2011—
- S04E03Animal Rights & PillowsAugust 17, 2011—
- S04E04CondomsAugust 24, 2011—
- S04E05Snack BarsAugust 31, 2011—
- S04E06BillboardsSeptember 7, 2011—
- S04E07ShampooSeptember 14, 2011—
- S04E08Sports BettingSeptember 21, 2011—
- S04E09At Home with Julia, Footballers As People, PatriotismSeptember 28, 2011—
- S04E10Crisis Control, Rupert Murdoch, PinktoberOctober 5, 2011—
- S04E11Death Threats, Tasmanian Off Shore Processing, Apple IncOctober 12, 2011—
- S04E12Royal Family, Kwantas, Vodafone and EgyptOctober 19, 2011—
- S04E13Spring Racing Carnival, Betting, Hungry JacksOctober 26, 2011—
- S04E14Qantas, Kevin Rudd, Occupy Wall StNovember 2, 2011—
- S04E15Mining, Pokies in Public Places, Kim KardashianNovember 9, 2011—
- S04E16Golf, Cancel Xmas, ReligionsNovember 16, 2011—
Season05
- S05E01Crown CasinoAugust 22, 2012—
- S05E02Doug PittAugust 29, 2012—
- S05E03Lance ArmstrongSeptember 5, 2012—
- S05E04IheartRine...September 12, 2012—
- S05E05People SmugglingSeptember 19, 2012—
- S05E06The iPhone 5September 26, 2012—
- S05E07Alan JonesOctober 3, 2012—
- S05E08The Church of ScientologyOctober 10, 2012—
- S05E09NewspapersOctober 17, 2012—
- S05E10Red Bull & Felix BaumgartnerOctober 24, 2012—
Season06
- S06E01One Direction - Prince George - PR MovesSeptember 11, 2013—
- S06E02Apple - Online Shopping - Dumb Ways to DieSeptember 18, 2013—
- S06E03AFL vs NRL - Boat People - Defence ForcesSeptember 25, 2013—
- S06E04Candid Camera - YouTube - Cricket - BarossaOctober 2, 2013—
- S06E05Prince Harry - Chickens - Female InsecurityOctober 9, 2013—
- S06E06Coca-Cola - ASIO - Jamie OliverOctober 16, 2013—
- S06E07Beer - Tea - Bangladesh ClothingOctober 23, 2013—
- S06E08Same Sex Marriage - Anti-Ads - Bikie GangsOctober 30, 2013—
Season07
- S07E01Pet FoodSeptember 9, 2015—
- S07E02UberSeptember 16, 2015—
- S07E03AldiSeptember 23, 2015—
- S07E04The PopeSeptember 30, 2015—
- S07E05Footy FinalsOctober 7, 2015—
- S07E06Anti-Advertising & Domestic ViolenceOctober 14, 2015—
- S07E07Toilet PaperOctober 21, 2015—
- S07E08Competitive AdvertisingOctober 28, 2015—
- S07E09Movie MerchandisingNovember 4, 2015—
- S07E10Christmas AdvertisingNovember 11, 2015—
Season08
- S08E01Coffee & TelstraAugust 3, 2016—Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd
- S08E02Olympic SponsorshipAugust 10, 2016—
- S08E03Census Fail & Organ DonationAugust 17, 2016—
- S08E04Superannuation & FitnessFirstAugust 24, 2016—
- S08E05Dadvertising & Paralympics CampaignAugust 31, 2016—
- S08E06Sugar & Awareness CampaignsSeptember 7, 2016—
- S08E07Funerals & Men's FragranceSeptember 14, 2016—
- S08E08Plebiscite & SamsungSeptember 21, 2016—
- S08E09Fruit & Feminine HygieneSeptember 28, 2016—
- S08E10Lamb & BanksOctober 5, 2016—
Season09
- S09E01NBN & HipstersSeptember 13, 2017—Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters & the weird advertising trend of rapid aging. A Pi
- S09E02Online Dating & Apple WatchSeptember 20, 2017—How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand
- S09E03Same-Sex Postal Vote & RacismSeptember 27, 2017—
- S09E04ATM Fees & ShopkinsOctober 4, 2017—
- S09E05People & BrandsOctober 11, 2017—
- S09E06Amazon & McHappy DayOctober 18, 2017—
- S09E07Equal Pay & Hillsong ChurchOctober 25, 2017—Wil Anderson, Russel Howcroft & Todd Sampson pick over the good, the bad and the ugly of advertising. They explore the dark arts of bran
- S09E08Marketing & People BrandsNovember 1, 2017—
- S09E09A.I. & StreetsNovember 8, 2017—
- S09E10Taylor Swift & HeadachesNovember 15, 2017—
Season10
- S10E01Big Banks & Coke No SugarMay 2, 2018—The show that unpicks the dark arts of advertising, branding and spin is back. Wil Anderson, Russel Howcroft and Todd Sampson are joined by
- S10E02Brand Zuckerberg & Selling AustraliaMay 9, 2018—This week on Gruen, Wil, Todd, Russel and guest panellists, Kimberlee Wells and Claire Salvatti discuss:Facebook's new ad campaign - a compa
- S10E03Pharmacies & David WarnerMay 16, 2018—
- S10E04DNA Testing & Gossip MagazinesMay 23, 2018—
- S10E05Mattresses & Animal RightsMay 30, 2018—
- S10E06Health Insurance & IKEAJune 6, 2018—
- S10E07Hair Loss & Online Shopping WarsJune 13, 2018—
- S10E08Food Delivery Services & Bowel Cancer AwarenessJune 20, 2018—
- S10E09Confectionery Marketing & EOFY SalesJune 27, 2018—
- S10E10Supermarket Bag Ban & Unpacking ASMRJuly 4, 2018—
Season11
- S11E01
Supermarket Collectables & Google's New CampaignSeptember 25, 2019—Gruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegan - S11E02
Banking Royal Commission & KFCOctober 2, 2019— - S11E03
Spring Racing & Big VitaminOctober 9, 2019— - S11E04Influencers & Mental HealthOctober 16, 2019—
- S11E05
Milkvertising & INEOSOctober 23, 2019—Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing mara - S11E06
State Tourism & Spring RacingOctober 30, 2019—Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against H - S11E07
Greenwashing & #philausophyNovember 6, 2019—It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #phi - S11E08
Infomercials & Heart diseaseNovember 13, 2019—How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs ove - S11E09
Streaming wars & Christmas cheerNovember 20, 2019—It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post deliv - S11E10Christmas spirits & AfterPay and gratification nowNovember 27, 2019—On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratificat
Season12
- S12E01
Coronavirus Messaging & TikTokOctober 14, 2020—Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? - S12E02
Soap & BushfiresOctober 21, 2020—How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless - S12E03Bunnings Warehouse & RM WilliamsOctober 28, 2020—
- S12E04Tourism Australia & Big Mac/Big JackNovember 4, 2020—
- S12E05Selling Beer & LOOK UPNovember 11, 2020—
- S12E06Chooks & 5G ConspiraciesNovember 18, 2020—What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and
- S12E07
Kmart & GamingNovember 25, 2020—How did Kmart make being cheap cool? And with two out of three Aussies gaming we ask how did games ride the green pipe to the mainstream? Jo - S12E08The Christmas Spirit & Big TechDecember 2, 2020—
- S12E09
Fitness & RacismDecember 9, 2020—The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how brands responded to - S12E10
2020 HindsightDecember 16, 2020—On the Gruen season finale, hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus the thrilling conclusion of Th
Season13
- S13E01
Episode 1October 13, 2021—We return with a jab at the vaccine rollout. The Pitch gets a shot in the arm, and The Simpsons are on the catwalk for Balenciaga - as if th - S13E02
Episode 2October 20, 2021—We unbox the world of online delivery and unravel the breakfast of your nightmares. Our pitch agencies take on the challenge of homeschoolin - S13E03
Online Gambling & Fresh BreathOctober 27, 2021—We're paying out online gambling. Plus the Pitch makes an each-way bet on abolishing the states. And when did fresh ads for fresh breath get - S13E04
Episode 4November 3, 2021—Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the sil - S13E05
BTS & Bottled WaterNovember 10, 2021—What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, T - S13E06
Buy Now, Pay Later & SunglassesNovember 17, 2021—Tech companies want you to buy now and pay, and pay, and pay. Plus the risky business of selling sunglasses - is it a bright future or shady - S13E07
Lego & SalmonNovember 24, 2021—We pull apart Lego brick by brick, find out what's fishy in the salmon industry, and on the Pitch, our agencies shake up consent campaigns. - S13E08
Christmas & Novelty FlavoursDecember 1, 2021—'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a Pitch to reinvent t - S13E09
Selling Summer & Cosmetic SurgeryDecember 8, 2021—How is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pitch to start (or stop - S13E10The Good, the Bad and the Really BadDecember 15, 2021—
Season14
- S14E01
Military Recruitment & Sex ToysJune 8, 2022—Will Top Gun 2 put military recruitment in cruise control? How does ASIO sell the spy life? And sex toys have a new vibe. Wil, Todd and Russ - S14E02
Servos & Violence Against WomenJune 15, 2022—How the servo pumps us full of ads. The Pitch asks if it's okay to lie to kids. Plus a look at the latest campaign to stop violence against - S14E03
Undies & Hardware StoresJune 22, 2022—How do modern briefs brands sell to you? Plus the other hardware store declares war on the other, other hardware store. Wil, Todd and Russel - S14E04
Pet Food & Bad ReviewsJune 29, 2022—Pet food is going gourmet. We'll roll up a newspaper and bop advertisers on the nose. And can bad reviews sell a product? Find out on our 1- - S14E05
Selling the ABCJuly 6, 2022—We celebrate Aunty's 90th with a look back at how the ABC sells the ABC. Are we ready to wash our hands of germaphobe brands? Find out on ou - S14E06
Cruises & Meal KitsJuly 13, 2022—We peer through the porthole as the cruise industry hits the high seas again. Plus meal kits and grocery apps have doorbells ringing in the - S14E07
Real Estate & Football World CupJuly 20, 2022—The real estate industry is open for inspection. Is selling The Great Australian Dream an advertising nightmare? Plus can sport give offside - S14E08
Spills, Thrills, Brand Shills & BunningsJuly 27, 2022—On the thrilling season finale for Gruen: Spills, Thrills, Brand Shills and of course, Puppet Wils. Bunnings will be watching. Will you? Wil
Season15
- S15E01
American Pickup Trucks & VapingJune 21, 2023—Gruen is back to run over the influx of American pickup trucks and blow smoke in the face of teen vaping. Plus a pitch for Gen Z to hail the - S15E02
Sports Betting Companies & SpectaclesJune 28, 2023—This week, the punts at sports betting companies are backing themselves to beat new rules and the panel takes a look at a very racy eye test - S15E03
Supermarket Profits & Toilet PaperJuly 5, 2023—Our panelists checkout how supermarkets are milking the cost of living crisis. Plus the Aussie toilet paper brand that's flush with cash. Wi - S15E04
Barbie & EmploymentJuly 12, 2023—The panel goes plastic fantastic as brand Barbie's wildest dreams come true. Plus can job search advertising inspire the employed? Wil is jo - S15E05
Beds & Womens' World CupJuly 19, 2023—Just when you thought you were safe while you slept, brands are jumping into our beds. Plus the world is flipping out over Sam Kerr. Wil is - S15E06
Energy & InsuranceJuly 26, 2023—We're tired of drink brands trying to sell energy. Plus how insurance ads are making disasters unnaturally fun. Wil is joined by Russel Howc - S15E07
Scammers & TelcosAugust 2, 2023—Scammers beware! Telcos are calling in reinforcements to sell security. Plus can a phone ad save a pig's life? Wil Anderson is joined by Tod - S15E08
Amazon, Solo & AirAugust 9, 2023—Amazon has competition, Solo is advertising hard and brands are selling air. Sit back, relax and take a breath while it's still free. Wil is - S15E09
Worst AdsAugust 16, 2023—On an unmissable final episode, we round up the best and worst ads we've seen this year, stun them and put them out to pasture. Wil is joine
Season16
- S16E01
Hubblin', Screaming Ads & Kia UteMay 15, 2024—Gruen is back and everybody's Hubblin'. We have ads that make us want to scream and Kia has a campaign ready for the hall of fame. Ute beaut - S16E02
Hubbl Glass, Michael Hill & Smiths CrispsMay 22, 2024—Hubbl & Andy prove a Hubbler's work is never through, Michael Hill goes from shoppingtown to tinseltown & Smiths Chips release a pac - S16E03
Garnier & SuzukiMay 29, 2024—Garnier shouts a round for your hair, influencers are going grey, Suzuki trip through time and one ad challenges our assumptions. Wil is joi - S16E04
Twisties, TikToks & Knock, Knock FridgesJune 5, 2024—Twisties wants you to vote in a cheesy by-election, Virgin's TikToks are making you late and LG launches a knock knock fridge. Wil is joined - S16E05
Telstra, Crocs & Extra gumJune 12, 2024—Telstra has a new ad, Crocs become cool, Telstra has a new ad, Extra puts gum to our heads, and Telstra has a lot of new ads. Plus a pitch t - S16E06
Spriggy, Allianz & SpeedoJune 19, 2024—Spriggy NABs our pocket money, Allianz goes for gold and the panel goes full Speedo. Plus a pitch for Compulsory Organ Donation. Wil is join - S16E07
Mitsubishi's, Subway & Bottled AirJune 26, 2024—Mitsubishi's new make is caught making out and Subway has all its balls in the air. Plus a pitch for Bottled Air. Wil is joined by Todd Samp - S16E08
Coles Simply & DynamoJuly 3, 2024—Coles Simply solves the cost of living crisis and Dynamo puts a new spin on working from home. Plus a pitch to abolish co-ed schools. Wil An - S16E09
Nintendo Switch, Brita & FacebookJuly 10, 2024—Nintendo Switches at birth, Brita drip feeds a new product and we become masters of our Domain. Plus a pitch to kick parents off Facebook. W - S16E10
Woolworths & LynxJuly 17, 2024—Woolies tries a fresh tactic, Lynx still stinks and an ad that celebrates your bond with a roof. Plus a pitch to get Gen Z to watch TV. Wil
Season17
- S17E01
Bankwest, Robert Irwin & BicMay 14, 2025—We look at the ad that made you scream 'crikey' and ask if the new Bankwest ads are the Bankworst. Plus our first ever audience suggested pi - S17E02
KFC, Labubus and PumaMay 21, 2025—Tonight on Gruen, we solve the mystery of the new KFC logo, join the latest collectable craze and get high... on running. Wil, Todd and Russ - S17E03
White Fox, Allianz and IKEAMay 28, 2025—Tonight on Gruen Wil, Todd and Russel are joined by Kiranpreet Kaur Dhillon and Liana Rossi.This week on Gruen, we throw on our White Fox ho - S17E04
Telstra, realestate.com.au, Helgas, Juniper, Life360 & Dr SquatchJune 4, 2025—This week on Gruen: we track your every move to keep you safe. We ask if Telstra has made the most annoying ad ever? Plus we try the syringe - S17E05
Aldi, CLR, AirBnB, Stanley Cups, FightMND, CrumpetsJune 11, 2025—Tonight on Gruen, we get lost in Aldi and buy a bottle of CLR, a packet of talking crumpets and the latest must-have fashion accessory - a w - S17E06
Swisse Vitamins, Colgate, Wise & Big WJune 18, 2025—We improve urine with Swisse vitamins, improve smiles with Colgate's purple goo and improve scabbing off parents with Wise. Plus, we try to - S17E07
Westpac, KleenexJune 25, 2025—The Gruen team solve one of life's great mysteries. What has more layers, Westpac's scam protection or Kleenex's new luxury tissue? Plus, we - S17E08
Menopause, Babybel & Kia TasmanJuly 2, 2025—On Gruen, we solve all your problems. Menopause? We've got a pill for that. Need tough tiny cheese? We've got black Babybels. The only probl - S17E09
Akubras, Liquid IV and RexonaJuly 9, 2025—To celebrate Gruen's penultimate episode we chuck on our Akubras, hydrate with Liquid IV and freshen up our shirt potatoes with Rexona. That - S17E10
Particle, Petbarn, CommBank, Royal Kingdom, Punirunes & MalibuJuly 16, 2025—It's the season final of Gruen so we're grabbing a Malibu, sitting back and relaxing. We've got you covered. There's moisturiser for men, Pi
Season18
- S18E01
Episode 1April 29, 2026—Grab your Vaseline tub, grease up and mingle with some hot new singles! Gruen is back. Wil, Todd and Russel are joined by Karen Ferry and Ki - S18E02
Episode 2May 6, 2026—Check your front door. Amazon has delivered your package. It's not there? Probably porch pirates. Watch Gruen instead. Wil, Todd and Russel - S18E03
Episode 3May 13, 2026—Did you know you can eat every meal out of a pouch if you want to? For more helpful life hacks watch Gruen. Wil, Todd and Russel are joined - S18E04
Episode 4May 20, 2026—Does anyone even read this? Prove it. DM us 'Fergalicious' @gruenhq and we'll send you a photo of canned beans. Wil, Todd and Russel are joi - S18E05
Episode 5May 27, 2026—Turn off TV. Screen time bad for kids. Get Yoto instead. Don't have Yoto? Squeeze avocado. Gruen is good watch ABC. This synopsis was writte - S18E06
Episode 6June 3, 2026—We have bought too many props this season so we have to sell all our stuff on Ebay to fund the rest of the season. We are selling John West - S18E07
Episode 7June 10, 2026—This week we have something for everyone. Big W for the mums. GWM for the Dads. Seasol for the oldies and Adidas for the young'uns. So gathe - S18E08
Episode 8June 17, 2026—This week we are looking for a love match on Tinder. Cuddly Laundry rinse? Swipe left. Yo-chi? Swipe left. Tip Top? Swipe left. SBS? Swipe l - S18E09Episode 9June 24, 2026—
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