The Apprentice· Season 4
The Apprentice — Season 4
All 15 episodes in airing order, with first-run dates and viewer ratings.
- 01
Sir Alan Sugar sets gruelling tasks for business hopefuls. Sixteen new candidates line up for the chance to win a six figure salary, and must sell two van loads of fresh fish.
- 02
Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business.
- 03
The candidates are woken up at the crack of dawn for their third task - running a pub and turning it into a themed restaurant for the day, serving paying customers.
- 04
Four weeks into his search for an apprentice, Sir Alan Sugar challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London.
- 05
The candidates head off to the country to represent two farms who produce ice cream. The teams have to invent and make exciting new flavours to sell to the lucrative London market.
- 06
The candidates must come up with a brand new occasion for a range of greetings cards. Will they find a gap in this saturated market? And will their ideas be commercial?
- 07
With the house still split after last week's dramatic boardroom decision, the candidates are sent on a business trip to Marrakesh's hectic marketplace.
- 08
The candidates are sent to a wedding expo to sell dresses to brides-to-be. Will they be able to adapt their hard-sell techniques for this most emotional of purchases?
- 09
The remaining seven candidates' advertising and branding skills are tested when the teams are instructed to design and market their own brands of tissues.
- 10
With just six candidates remaining, the pressure is on. Sir Alan gives the teams a choice of supercars and challenges them to rent them out to members of the public.
- 11
As this year's series of The Apprentice draws to a close and the tension mounts, the final five candidates are profiled - looking at what makes these men and women tick.
- 12
- 13
After eleven gruelling weeks, it is time for Sir Alan to choose his next apprentice. But first, the exhausted finalists must take on their most daunting task to date - in just a single week, they must create and market a new and original male fragrance which they will then launch to an audience of a hundred industry experts, including top names such as Givenchy, Roja Dove and Estee Lauder. The stakes are painfully high for the finalists, with the big prize of working with Sir Alan now tantalisingly within their sight. But with the return of fired ex-candidates to be their assistants, will these new team members be a help or a hindrance as the finalists battle it out?
- 14
A look back at the candidates who didn't make the cut. Reliving their worst decisions, Sir Alan Sugar reveals how he decided who would hear that famous phrase - 'You're fired'.
- 15
Having started 12 weeks ago, Sir Alan Sugar's search for his apprentice is over for another year and he is joined by the winner and runner-up to discuss why he made his decision.