The essential episodes of The Apprentice

Watch these 15 in order and you've got The Apprentice — each pick states its reason.

  1. 01

    S01E01 · Pilot · February 16, 2005 · 1h

    Flowers

    Fourteen young entrepreneurs face a battery of challenges as they compete to win a job with multi-millionaire Sir Alan Sugar. The winner takes all and losers walk away empty-handed.

  2. 02

    S14E14 · Season 14 peak · December 16, 2018 · 1h

    The Final9.0

    The finalists must now launch their businesses by producing a digital screen and directing a TV advert, before pitching to Lord Sugar and a room full of industry experts.

  3. 03

    S15E01 · Top rated · October 2, 2019 · 1h

    South Africa8.0

    A new group of 16 hopeful candidates embark on their first challenge of the competition. The contestants are sent 6,000 miles from London to the capital city of Cape Town in South Africa, where they are tasked to set up and run their own safari and vineyard tours. One team's brash approach to ticket sales causes commotion, while on the other team premium prices prove problematic.

  4. 04

    S15E02 · Top rated · October 9, 2019 · 1h

    Ice Lollies8.0

    The teams are challenged to create, manufacture and sell their own ranges of ice lollies.

  5. 05

    S15E03 · Top rated · October 16, 2019 · 1h

    Toys8.0

    In the third week of the competition, the candidates join Lord Sugar at London's Cambridge Theatre, where they find out the next task will challenge them to design a toy for six-to-eight-year-olds, along with an online video to promote their brand. The teams must create their toys and prepare their pitches, before presenting their concepts to some of the biggest names in the toy industry. Back in the boardroom, one candidate from the losing team will be sent home.

  6. 06

    S15E04 · Season 15 peak · October 23, 2019 · 1h

    Electric Bikes8.5

    In the fourth week of the competition, the candidates are challenged to create their own range of electric bikes, before hosting their own launch event to sell their bikes to some of the UK's biggest cycle retailers. As the task unfolds, half of the team head to Nottingham to develop their new bike, while the other half of the team stay in London to choose accessories and create marketing material. At their events, poor pricing strategies and forceful tactics prove problematic, and back in the boardroom, one candidate is sent home.

  7. 07

    S15E05 · Top rated · October 30, 2019 · 1h

    Oxford and Cambridge Discount Buying8.5

    Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.

  8. 08

    S15E06 · Top rated · November 6, 2019 · 1h

    Theme Park8.5

    Lord Sugar challenges the candidates to create and market a new rollercoaster.

  9. 09

    S20E01 · Top rated · January 29, 2026 · 1h 5m

    Hong Kong8.0

    Lord Sugar's business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

  10. 10

    S20E02 · Top rated · February 5, 2026 · 1h

    Children's Story8.0

    Once upon a time, 18 candidates were tasked with creating a storybook. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.

  11. 11

    S20E04 · Top rated · February 19, 2026 · 1h

    Advertising Water8.0

    The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

  12. 12

    S20E05 · Top rated · February 26, 2026 · 1h

    Flowers8.0

    The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.

  13. 13

    S20E08 · Top rated · March 19, 2026 · 1h

    Discount Buying: Take Two8.0

    It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.

  14. 14

    S20E11 · Season 20 peak · April 9, 2026 · 1h

    Interviews9.0

    It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain's toughest interviewers. Only two can make it through to the grand final.

  15. 15

    S20E12 · Top rated · April 16, 2026 · 1h

    The Final9.0

    It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.

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