Vade Nutrition, LockStrap, BottleKeeper, Nui Cookies

First into the Tank is a husband and wife team from Williamston, Michigan, who pitch their dissolvable protein pack product; an entrepreneur from Temecula, California, presents his dual-purpose strap design to keep valuables safe and secure; cousins from El Segundo, California, believe they have the ultimate solution to keeping a beer bottle cold with their neoprene-lined, stainless steel design; entrepreneurs from Anaheim, California, present their healthy alternative treat to sweets that capitalizes on the ketogenic diet trend.